May 25, 2001
PARTNERSHIP’S PROMOTION OF GREATER DES MOINES RECEIVES MORE NATIONAL ATTENTION

GREATER DES MOINES – The American Economic Development Council has awarded the Greater Des Moines Partnership six 2001 Promotional Material Awards, including “Best of Show.” This international competition showcases the best efforts of economic development organizations in attracting and retaining business and industry in their communities through their marketing materials.

The Partnership was recognized as a Best of Show, Best of Class and as a Superior Award winner at AEDC’s annual conference in New York City May 6, 2001. As a “Best of Show” Award winner, the Greater Des Moines Partnership received special recognition at the annual conference awards luncheon. Additionally, its winning “Best of Show” and “Best of Class” entries are currently on display at the Economic Development Institute (EDI) in Norman, Oklahoma.

The “Change Your View” campaign was launched October 3, 2000 to differentiate Greater Des Moines from other booming U.S. cities. The national advertising campaign is still underway and seeks to change existing perspectives of the metro area by inviting people to both figuratively and literally “change their view” and see the opportunities and lifestyle advantages Greater Des Moines has to offer.

The award entries were submitted in the Budget Level A category, which includes any community with an annual economic development operating budget at or exceeding $500,000. The awards included: General Purpose Promotion – Honorable Mention; Custom-Written Proposal – Superior; Audiovisual – Best of Class, Computer Multi-media – Honorable Mention, Website/Multimedia/Other – Superior; and “Best of Show” for Budget Level A.

The six AEDC awards will be added to nine 2000 American Chamber of Commerce Executives (ACCE) Awards for Communications Excellence (ACE Awards) received in March, two regional Advertising Professional’s ADDY awards received in April (national ADDY awards winners will be announced June 12, 2001 in Cleveland, Ohio)., and four statewide Promotional Materials Awards from Professional Developers of Iowa received in May for the Partnership’s “Change Your View” campaign materials.

For more information, please contact Susan Ramsey at the Partnership, (515) 286-4954 or via email.