I’m sure the rest of you don’t have a Web site because it sounds complicated. Well, to be honest, it is complicated. And if you don’t have a 14-year-old around the place, you’re probably going to have to hire someone. But that’s another column.

Right now, even if you’re not planning a Web site, you need to reserve your business name for Internet purposes. It’s called registering your domain name. (Domain name is what they call Web addresses. For instance, our domain name is ChamberBiz.com.)

There are currently nearly 18 million registered domain names with hundreds more being registered each hour. And only one user gets to own a particular domain name. If you own the Dew Drop Inn, for instance, and wanted the domain name of www.dewdropinn.com you’re out of luck. The Dew family of Fox River Grove, Ill., already has that one. Not that they plan to use it. The name is for sale. You don’t want to end up having to buy your name from someone else. And because names are going fast, you should register now, even if you don’t have immediate Web site plans.

There are lots of companies that will help you register your domain name. At ChamberBiz we suggest Verio (www.chamberbiz-verio.com), where you can find out if your name is available and, if it is, reserve it for yourself for two years for $48.

It’s your name. You’d better grab it before the Dews do.