The Buy Into the Circle program was
started to encourage Greater Des Moines area businesses to shift just five percent of their current out-of-area
spending back into the local economy. It's not about spending MORE money - it's about keeping the dollars you
already spend locally. Since its launch in 2004, the Partnership's Buy Into the Circle program has attracted
attention in numerous ways all in an effort to build awareness about the importance of buying local, of shifting
business purchases back into the Greater Des Moines region to encourage economic stability, strengthened local
relationships and job growth.
In its first two years, the program has signed up more than 430 pledge companies whose leaders have
committed to shift dollars back into the local market. This effort has resulted in more than $18 million in
purchasing actually being shifted. The program will continue to emphasize the importance of the shift and will
seek more ways to connect local businesses with each other through purchasing cooperatives, web-based tools,
or other means.
To learn more about the Buy Into the Circle program, visit www.buyintothecircle.com.
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